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To succeed in affiliate marketing, you need to create content for your website. This content should be relevant to your affiliate marketing niche. It should include your personal knowledge and interests. Using paid traffic is not a guarantee of affiliate sales, but it can increase traffic to your site and attract more visitors. When using paid traffic, choose the type of content that attracts your target audience. Aside from content creation, your website should also have a blog or another online resource that shares your interests.