How To Find Coaching Clients

How To Find Coaching Clients

Finding coaching clients can be a challenging task for any aspiring coach. However, with the right strategies and approach, he or she can attract and connect with potential clients effectively. In this blog post, we will explore various techniques and actionable steps that can help coaches expand their client base and ultimately thrive in their coaching business. Whether it’s tapping into online platforms, leveraging networking opportunities, or crafting a compelling and targeted marketing plan, the tips provided here will guide them on their journey to find and engage their ideal coaching clients. So, if you are a coach looking to boost your clientele, keep reading to discover the secrets of successful client acquisition!

How To Find Coaching Clients


In today’s competitive coaching industry, finding clients can be a challenging task. With so many coaches and consultants vying for attention, it’s crucial to employ effective strategies to stand out from the crowd. This article will explore the proven methods and techniques shared in a video by Jacob Caris, an experienced coach and consultant who has successfully sold over $4 million in coaching services. Jacob Caris offers coaching and consulting services to help coaches and consultants make $30k – $50k+ per month, and in his video, he shares valuable insights on how to find coaching clients.

Building Monthly Recurring Revenue

One of the key takeaways from Jacob Caris’ video is the importance of building monthly recurring revenue as a coach or consultant. Starting from zero each month can be stressful and time-consuming, as it often involves spending hours on Zoom doing free strategy sessions. Caris emphasizes the need to move away from this approach and focus on developing a steady stream of recurring revenue. By offering programs or services that provide ongoing value and support, coaches can ensure a stable income and reduce the need for constant client acquisition.

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Reconnecting with Previous Clients

Another valuable tactic shared by Jacob Caris is the importance of reconnecting with previous clients. These individuals have already experienced the value of your coaching and may be open to starting again. By reaching out and exploring the possibility of restarting the coaching relationship, you can save time and effort that would otherwise be spent on finding new clients. Caris recommends approaching these conversations with a genuine desire to help and focusing on how you can add further value to their business or personal growth.

Custom Offers for Non-Fit Clients

Not every potential client will be an ideal fit for your flagship coaching program. Jacob Caris suggests considering custom offers for clients who may not be suitable for your main program but still require your expertise. This tailored approach allows you to provide value to a wider range of individuals while ensuring that your services cater to the specific needs of the client. By offering alternative options and packages, you can expand your client base and increase your overall revenue.


Finding coaching clients in a crowded industry can be challenging, but with the right strategies, it is possible to stand out and attract the right clients. Jacob Caris offers valuable insights and techniques in his video, emphasizing the importance of building monthly recurring revenue, reconnecting with previous clients, and creating custom offers for non-fit clients. By implementing these strategies, coaches and consultants can increase their chances of finding and retaining clients, ultimately leading to greater success in their business.

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Q: Does the information shared in the video guarantee earnings?

A: No, the information provided in the video is for educational purposes and does not guarantee specific earnings. It offers valuable insights and strategies that can potentially lead to success, but individual results may vary.

Q: Does the video contain affiliate links?

A: Yes, the video may contain affiliate links, and the creator, Jacob Caris, may receive a commission if viewers click on them.

Q: What does Jacob Caris specialize in?

A: Jacob Caris specializes in coaching and consulting for coaches and consultants. He assists them in making $30k – $50k+ per month and has personally sold over $4 million in coaching services.

Q: Is spending all day on Zoom doing free strategy sessions necessary?

A: Jacob Caris advises against spending excessive time on free strategy sessions. He highlights the importance of building monthly recurring revenue and finding alternative ways to attract clients.

Q: Is it recommended to reconnect with previous clients?

A: Yes, Jacob Caris suggests reconnecting with previous clients as they have already experienced the value of your coaching. Exploring the possibility of restarting the coaching relationship can be beneficial for both parties.