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Affiliate marketing is a great way to increase your sales and brand awareness. It requires that you have a clear idea of your goals before you start promoting your product or service. The amount of payment you will offer to an affiliate will depend on the success of your campaign. Listed below are some tips to make the most of your affiliate marketing. Read on to learn more. o Understand the difference between an affiliate and a merchant. Affiliates are usually paid less than merchants, so it is important to set realistic expectations.