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The purpose of affiliate marketing is to drive traffic to a website or product. In this way, you do not need to own or operate the product. You can simply pay affiliates to market your product. When consumers click on your link, they will be directed to the merchant’s website, where they can purchase your product. In exchange for the promotion, you get a percentage of the sales, called a commission. Make sure you make these details clear to your customers, so they will be willing to buy from you.