As a business owner or marketer, you know that the key to success is getting your brand and message in front of as many people as possible. And the best way to do that is through multichannel marketing. I call it multichannel marketing magic.
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For instance, if someone sees your marketing across multiple channels versus only in one place, it forms an illusion 🤹♂️ that they’re seeing and experiencing your marketing more frequently than is actually the case. That means more bang 💥 for every buck 💵 in your budget.
You may, for example, spot a product on a billboard while driving, and then, that same day, see it again in an ad online. Now, suddenly, it has your full attention—as if you’re seeing it EVERYWHERE. That’s the illusion of multichannel magic.
So… If you had, say, a $1,000/month marketing budget—to spend it all in ONE place versus allocating it across multiple channels would be, the way I see it, borderline wasteful. The trick is for folks to see you EVERYWHERE, over-and-again.
Don’t just rely on one channel for your marketing efforts. Embrace the power of multichannel marketing and take your business to the next level.
What marketing channels are you going after in 2023?
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