The Most Popular GoHighLevel Pricing Plans Explained

Are you curious about the different pricing plans offered by GoHighLevel? Look no further! In this article, we will break down the most popular GoHighLevel pricing plans and provide you with all the information you need to make an informed decision. Whether you are a small business owner or a marketing agency, GoHighLevel has the perfect plan for you. So, let’s dive right in and explore the exciting features and benefits of these pricing plans!

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GoHighLevel Pricing Plans

GoHighLevel offers a range of pricing plans to suit the needs of businesses of all sizes. Whether you’re just starting out or looking to scale up, there’s a plan that’s right for you. In this article, we will take a closer look at the four most popular pricing plans offered by GoHighLevel: Basic, Standard, Advanced, and Enterprise.

Basic Plan

The Basic Plan is the most affordable option offered by GoHighLevel. It is designed for small businesses or solo entrepreneurs who are just getting started with their marketing and automation needs. Despite its lower price point, the Basic Plan still offers a comprehensive set of features to help you streamline your processes and boost your productivity.

Features Included

The Basic Plan includes essential features such as lead generation, CRM, email and SMS marketing, appointment scheduling, and reporting and analytics. With these features, you can easily manage your contacts, communicate with your leads, automate your marketing campaigns, and gain valuable insights into your business performance.

Pricing Details

The Basic Plan is priced at $99 per month. This makes it a cost-effective option for businesses on a tight budget. With the Basic Plan, you get access to all the essential features and can start building and growing your business right away.

Standard Plan

The Standard Plan is the next level up and is perfect for businesses that are ready to take their marketing and automation efforts to the next level. It offers all the features included in the Basic Plan, as well as some additional advanced functionalities.

Features Included

In addition to the features included in the Basic Plan, the Standard Plan also offers white labeling capabilities, migration assistance, and enhanced training and support. These features can be invaluable for businesses looking to further customize their GoHighLevel experience, seamlessly transition from other platforms, and receive expert guidance along the way.

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Pricing Details

The Standard Plan is priced at $199 per month. While it is a higher price point than the Basic Plan, it offers additional features that can greatly benefit businesses looking to scale their operations and optimize their marketing and automation efforts.

Advanced Plan

The Advanced Plan is designed for businesses that demand a higher level of functionality and customization. It is ideal for larger organizations or marketing agencies that handle multiple clients and require advanced features and capabilities.

Features Included

In addition to all the features included in the Standard Plan, the Advanced Plan offers custom development options, allowing businesses to tailor GoHighLevel to their specific needs. This can include building custom workflows, integrations with other third-party tools, and more.

Pricing Details

The Advanced Plan is priced at $299 per month. While it may be a higher investment, it provides businesses with the flexibility to create a truly customized and scalable marketing and automation solution that aligns perfectly with their unique requirements.

Enterprise Plan

For businesses with complex and extensive marketing and automation needs, GoHighLevel offers the Enterprise Plan. This plan is fully customizable and provides access to all the features and functionalities available in the platform.

Features Included

The Enterprise Plan includes all the features offered in the other plans, as well as any additional custom development required to meet the specific needs of the business. This plan offers the highest level of flexibility and scalability, ensuring that businesses can create a comprehensive and tailored marketing and automation solution.

Pricing Details

The Enterprise Plan is priced individually based on the specific requirements of each business. To get pricing details for the Enterprise Plan, businesses can contact the GoHighLevel sales team and discuss their needs and goals.

Additional Services

In addition to the pricing plans, GoHighLevel also offers a range of additional services to further enhance the platform’s capabilities.

White Labeling

GoHighLevel offers white labeling capabilities, allowing businesses to brand the platform with their own logo and design. This is especially useful for marketing agencies that want to provide a seamless and branded experience to their clients.

Migration Assistance

For businesses transitioning from other platforms to GoHighLevel, the migration assistance service can be a lifesaver. The GoHighLevel team is available to help businesses seamlessly migrate their data and processes, ensuring a smooth transition with minimal disruption.

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Training and Support

GoHighLevel provides comprehensive training and support to help businesses make the most of the platform’s features and capabilities. From onboarding assistance to ongoing support, businesses can rely on the GoHighLevel team to provide expert guidance at every step of the way.

Custom Development

For businesses with unique requirements that go beyond the built-in features of GoHighLevel, custom development options are available. This allows businesses to further customize the platform to meet their specific needs and create a truly tailored solution.

Choosing the Right Plan

With multiple pricing plans available, it’s important to choose the one that best suits your business needs. Here are some factors to consider when selecting the right plan for your business:

Identify Your Needs

Start by identifying your specific marketing and automation needs. Determine the features and functionalities that are essential for your business and prioritize them accordingly.

Evaluate the Features

Carefully review the features included in each plan and assess their relevance to your business goals. Consider how each feature can help streamline your processes, improve efficiency, and drive results.

Consider Your Budget

Take into account your budgetary constraints and evaluate the pricing details of each plan. Look for the plan that offers the best value for money, considering the features and capabilities it provides.

Seek Expert Advice

If you’re uncertain about which plan to choose, don’t hesitate to seek expert advice. Reach out to the GoHighLevel sales team or consult with marketing and automation experts who can help guide you in making an informed decision.

Comparing GoHighLevel Pricing

When comparing GoHighLevel’s pricing plans, there are several key factors to consider. These factors can help you determine which plan offers the best value for your money:

Integration Capabilities

Evaluate the integration capabilities of each plan and assess whether they align with your existing tools and systems. Seamless integration can greatly enhance your workflows and streamline your processes.

Lead Generation and CRM Features

Consider the lead generation and CRM features included in each plan. Look for functionalities that can help you capture and nurture leads effectively, manage your contacts, and optimize your sales processes.

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Automation Tools

Assess the automation tools available in each plan and determine whether they meet your business requirements. Look for features that can help you automate repetitive tasks, personalize customer experiences, and save time.

Email and SMS Marketing

Evaluate the email and SMS marketing capabilities of each plan. Look for features that allow you to create and send targeted campaigns, automate follow-ups, and track engagement metrics.

Calendar and Appointment Scheduling

Consider the calendar and appointment scheduling features offered in each plan. Look for functionalities that can help you manage your schedule, book appointments, and send automated reminders to improve customer experience.

Reporting and Analytics

Lastly, evaluate the reporting and analytics capabilities of each plan. Look for features that provide valuable insights into your marketing and automation efforts, allowing you to track performance, measure ROI, and make data-driven decisions.


Here are answers to some frequently asked questions about GoHighLevel’s pricing:

What is the pricing model for GoHighLevel?

GoHighLevel operates on a subscription-based pricing model. Businesses pay a monthly fee based on the plan they choose.

Are there any discounts available?

GoHighLevel occasionally offers discounts and promotions. It’s worth reaching out to their sales team to inquire about any current discounts or special offers.

Do the plans include all features?

Each plan includes a set of features, with higher-tier plans offering more advanced functionalities. However, for businesses with unique requirements, custom development options are available to tailor the platform further.

Can I upgrade or downgrade my plan?

Yes, businesses can upgrade or downgrade their plan at any time. It’s important to consider your evolving needs and adjust your plan accordingly.

Is there a free trial available?

Currently, GoHighLevel does not offer a free trial. However, businesses can schedule a demo to see the platform in action and better understand its capabilities.


Choosing the right pricing plan for your business is crucial to maximizing the value of GoHighLevel. By identifying your needs, evaluating the features, considering your budget, and seeking expert advice, you can make an informed decision and select the plan that best aligns with your goals. With the wide range of features and additional services offered by GoHighLevel, you can optimize your marketing and automation efforts and drive success for your business.

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